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Apr 19, 2022

‘This Certainly Stands Out’ Verity Expert Tells WSJ on CEO Pay Package

TTD Equity Grants

The Wall Street Journal reported on Tuesday, April 19, that CEO of  advertising-technology firm Trade Desk Inc. received a pay package last year valued at more than $800 million — which could amount to billions of dollars in additional shares in the coming years.

“This certainly stands out in terms of the magnitude of the potential dollar amount,” said Ben Silverman, director of research at VerityData to WSJ.com. He added that the executive’s stake already gives him strong incentives to improve its share price, leaving investors to decide how meaningful the option award will prove.

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