Schultz’s Early Moves at Starbucks Suggest Deeper Changes Coming

VerityData Director of Research Ben Silverman shared insights on the activity of Howard Schultz, Starbucks CEO, as he made a flurry of changes in his first week back in the position, signaling that profit margins will be under pressure.

Silverman said Schultz’s biggest moves may involve altering the company’s plans for new locations. “Commercial real estate has undergone a lot of change because of people working from home, and not really commuting to the office,” he said. “That changes the equation.”